Over the span of one semester, research was conducted to form a stance on a selected topic. As a result of weeks of research, everything was compiled into one 18x24 inch poster.

As a lifelong NBA fan, I chose to focus on the emphasis of advertisements in the NBA and the constant rise of prices across the league. Whether it be general ticket sales or team related merchandise, being a fan is not as accessible as it used to be.

In the past, NBA franchises have shifted quite drastically from branding that incorporates local connections, and fan engagement and inclusivity, to a far more corporate apporach focused on revenue and success. In 2017, NBA franchises began negotiating with a variety of global companies for substantial advertising deals ranging anywhere from $5-10 million. Teams like the Lakers and Knicks would make more than others dueto greater national reach and market size, which ultimately created a bidding war amongst the top brands for their partnership.